Today's Daily Dirty Diary

LEO BURNETT LONDON’S INCREDIBLE NEW ANTI-DRUNK DRIVING PSA

The UK’s department of transportation launched their terrifying new anti-drunk driving campaign ‘THINK!’ just today.¬†Leo Burnett London, the agency behind the campaign, adopted surveillance tactics to produce a TV spot that would resonate with young men. The agency took over a bar in London and placed a fake mirror (not dissimilar in ¬†size to a car windscreen) in the men’s restroom, or shall we say, loo. They propelled a human mannequin through the fake glass of the mirror, shocking the unsuspecting toilet-goers.

In addition to the film, Leo Burnett has created a powerful print and radio campaign dramatising the consequences of drunk driving.

 

 






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