Today's Daily Dirty Diary

LESSON FROM A LEGEND: IGNORE THE ASSIGNMENT

It was an advertising client.  The brief was African print dresses, by way of Leni Riefenstahl’s Nuba woman; oily, dusty and wild.  Richard Avedon first asked if they could paint the models up, to which the creative director (Paul Arden) answered yes.  He then asked if he could wrap the dress around the model’s head. With a great deal more reluctance, Arden said yes.

On his way back from Avedon’s studio, as excited as he was, Arden was certain that he would be fired for the extraordinary yet unusual photographs.  When he returned to the office and shared the photos, his partner thought he was mad.  Fortunately, the client loved them, and they won every award there was to win.

The lesson: make art, not collateral.

 

Source: It’s Not How Good You Are, It’s How Good You Want To Be, by Paul Arden

 






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